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Churn Rate

| Contributor:
Andrew Pham
Information age


Churn rate is the percentage of customers that leave your service over a given time period.

The Churn Rate Formula can be calculated as the number of churned divided by the total number of customers:

number of churned customers / total number of customers

Where the number of churned customers is how many people have left your service over the period out of the total number of customers you had during the period.


Percentage of customer unsubscribed from Netflix subscription in January 2021

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